Laura McLaws Helms is a fashion and cultural historian, writer, and curator, renowned for her insightful explorations into fashion, design, and cultural phenomena. With a keen eye for detail and a deep understanding of historical contexts, Laura brings a unique perspective to her work, seamlessly blending past and present to uncover the stories behind iconic styles and movements.
Her multifaceted career spans writing, consulting, and curatorial projects, where she collaborates with leading fashion houses, museums, and media outlets. Laura's expertise has been showcased in prestigious publications and exhibitions worldwide—including “Thea Porter: 70s Bohemian Chic" at the Fashion & Textile Museum in London and its accompanying monograph—reflecting her commitment to preserving and celebrating cultural heritage.
Laura is also the creative force behind Sighs and Whispers newsletter and podcast, where she shares her latest research and reflections on historical cultural trends. Her approach is characterized by a dedication to authenticity, meticulous research, and a passion for storytelling.
She co-founded the arts/fashion magazine and website LADY and the clothing line Marshmallow.
Laura worked towards her PhD at London College of Fashion and holds a Master’s Degree in Fashion History, Theory & Museum Practice from The Fashion Institute of Technology, as well as a BFA from The Tisch School of the Arts at New York University in Photography and Imaging.
Residing in New York, Laura continues to inspire and educate through her dynamic presentations, engaging writing, and thoughtfully curated exhibitions, making her a respected voice in the field of fashion and cultural history.
Clients & Collaborators: Chanel, Bienen Davis, Eddie Borgo, Bloomingdale’s, Inez & Vinoodh, AREA, Chandelier Creative, Vogue Arabia, Lulu Magazine, Pat McGrath Cosmetics, ByNWR, Ben Cobb, Melcher Media, The Gap, Hachette, Self Service, Paola Kudacki, Cartier, Fendi, Tank Magazine, Annenberg Space for Photography, Duran Duran, 25 Magazine, Heroine, Gather Magazine, Robert Polidori and more…
