SERVICES

RESEARCH

Laura McLaws Helms offers comprehensive historical, visual and video research services tailored to movies, television shows, books, and brands. With access to private archives worldwide, Laura gathers in-depth textual and visual materials that can be used in publications, films, and other media, or for inspiration for advertising, branding, and special projects. Her meticulous approach ensures that every project is enriched with authentic and well-researched content.

WRITING

Offering writing services for publishing houses and brands, Laura specializes in non-fiction historical subjects. With a profound knowledge of fashion, design, and cultural history, Laura is adept at crafting engaging and informative books, chapters, essays, and articles. Her work is characterized by thorough research, insightful analysis, and a captivating narrative style, making her a sought-after writer for projects that require depth and scholarly precision. Whether a comprehensive book or a focused essay, Laura's writing brings historical subjects to life, resonating with academic and general audiences.

BRAND STRATEGY

Laura provides strategic consulting to develop and expand brand profiles, conduct market analyses, and identify cross-market opportunities. She creates formal brand analysis reports, evaluates communication materials, and suggests logo redesigns. Her depth of knowledge and research helps her construct detailed brand histories and timelines for heritage brands. Additionally, she offers expert copywriting and copyediting services to enhance brand messaging, ensuring a cohesive and compelling narrative.

FACT-CHECKING

Laura offers meticulous fact-checking services for books, documentaries, podcasts, and articles, with a focus on fashion and historical content. Her rigorous approach ensures accuracy and reliability, leveraging her extensive knowledge and research skills to verify facts and provide detailed, substantiated information.

CREATIVE DIRECTION

Laura excels in overseeing editorial projects, creating multimedia campaigns, and designing fashion and interiors projects influenced by historical periods. As co-founder of LADY magazine, she led innovative editorial and design initiatives. Her creative direction spans from concept development to final execution, ensuring thematic continuity and impactful visual storytelling.

COPYEDITING

Laura provides expert copyediting services for books, refining manuscripts to enhance clarity, coherence, and readability. Her keen eye for detail ensures that the final text is polished and professional, maintaining the author's voice while improving overall quality.

TREND RESEARCH

Laura collaborates with designers to plan collections and thematic presentations, producing comprehensive visual materials like moodboards and lookbooks. She conducts fabric and notions research, providing detailed storyboarding for production. Her trend research is informed by a deep understanding of historical and contemporary fashion movements, making her insights invaluable for forward-thinking design projects.